Andrea Buchholz studied computer science with a focus on artificial intelligence and did her PhD in the interdisciplinary field of sociology of technology in London. She has been working for MFG Baden-Württemberg, a State-run agency to promote film as well as the cultural and creative industries in the Southwest of Germany, since 2002.
Starting as a project manager for a European e-content initiative, followed by running a research project on new markets for IT and media (together with the Fraunhofer Institute for Systems and Innovation Research and the Center for European Economic Research), she is responsible for fostering talents and research for Baden-Württemberg at MFG. She is particularly interested in innovation methods such as design thinking and new digital trends like VR.
Photo credits: MFG Baden-Württemberg