Policy Initiatives and funding Programmes for Cross Innovation in Europe
TOPIC n the last ten years, since the very first report of the European Commission on the economics of culture in 2008, the Cultural and Creative Industries (CCI) have proven to be a vehicle to stimulate innovation and growth in Europe. Especially at the interface of cultural and creative industries and digital technologies, both break-through and incremental innovations are highly effective cross-innovations. The range of possible applications is manyfold, for instance in health & wellbeing, mobility, green energy and climate change.
However in the funding period 2014-2020 the potentials of CCI were not be fully unleashed since essential structures in the market itself as well as in European programs and policies were missing.
In the future CCI needs a scaling up and strategic dimension to unleash its full value. The economic size and societal importance of CCI with 12 million full-time jobs, which amounts to 7.5 % of the EU’s work force, and approximately EUR 509 billion in value added to GDP, can only fully support the future of Europe with this new strategic priority within Research Framework Programme 9 (FP 9).
Given the innovation intensity in cultural and creative industries, it is adequate to invest 3 Billion Euro with Horizon Europe that is 2% of its GDP of 509 Billion Euro.