Florian Schaake studied product design at the Hochschule für Bildende Künste in Braunschweig and subsequently worked in various design agencies in the fields of packaging, capital and consumer goods.
In 2010 he joined Germany's largest branding and design agency Peter Schmidt Group as Design Director. Since then he has been in charge of form development and works for many national and international clients, including Coca-Cola, Hugo Boss, Guhl and Henkel. In parallel, he built up the virtual visualization division, which specializes in high-quality product presentations and the visual implementation of large product portfolios. In addition, he is a founding member of the company's internal Sustainability Initiative, which strives for a more sustainable orientation of the agency.